While developing LazyLines, a tool for creating short-form videos, I manually reviewed tens of thousands of scripts and hooks to reverse engineer the key elements that make them to go viral.

I found some very interesting things that I never thought would affect the performance of a hook. Here they are.

Verbal Hooks

The verbal hook is about making an instant connection with your audience. It’s about speaking directly to them. Move beyond generic phrases; personalize your message.

For instance, instead of a broad statement like "this technique helps people lose weight," focus it directly to your viewer: "this is how YOU can lose those love handles."

Precision in your language targets the message more effectively.

For example, rather than saying, "this is how businesses can double their revenue," narrow it down: "this is how small email marketing agencies can double their revenue in 2023."

This approach makes your audience feel understood and directly spoken to.

Stacking Hooks

Enhance viewer retention by stacking multiple hooks.

Begin with a primary hook, such as "Use this viral hook formula to get 1 million views on your next video."

Then, bolster it by showcasing tangible before and after results of your strategy.

This layering technique not only maintains interest but can significantly amplify the time viewers spend on your content.

Using The Right Words

Your choice of words can make a substantial impact.

Opt for powerful, precise language.

Replace weak statements like "How I got 300k followers in almost 10 days" with something more definitive: "This is exactly how I got 300k followers in just 10 days."

Also, hold back on revealing too much too soon. Keeping some information under wraps maintains intrigue and encourages viewers to watch till the end.

Steal Like An Artist

Look for inspiration among successful creators across different platforms.

Observe the structure and style of their hooks and tailor them to fit your content.

If a video claims, "You need to do this one exercise to grow wings on your back," adapt it creatively to your niche: "Discover this simple exercise to skyrocket your productivity."

Visual Hooks

Visuals are equally crucial in capturing attention.

Simple actions like leaning into the camera, turning your head at the start, or using expressive hand gestures can make your video more engaging.

Enhanced editing techniques such as strategic zoom-ins, sound effects, and visually striking graphics or GIFs add another layer of appeal.

Hook Formulation

The verbal hook doesn't stand alone; it's about experimenting with different styles:

• False Hook: Start with a provocative false statement to stir curiosity.

• Negative Hook: Capture attention with a bold negative assertion, then pivot to a positive alternative.

• Controversial Hook: Engage viewers with a polarizing take on a hot topic.

• Problem Hook: Highlight a pervasive issue in an exaggerated form to hook the viewer’s empathy and interest.

• Desired Outcome Hook: Showcase a potential achievement or success story.

• 'If' Hook: Directly address a specific viewer demographic with a tailored message.

Testing and Refinement

Creating the perfect hook is a dynamic process.

Continually test different approaches to see what resonates with your audience. Your goal is to make the viewer the hero of the story, focusing on their perspective, challenges, and aspirations.