One tool. Multiple clients. Hundreds of viral videos.

The Agency Challenge: Scaling Creative Without Burning Out

Ivel Digital manages digital marketing for 30+ companies across Europe, from B2B equipment suppliers to global industrial leaders. Their challenge? Creating fresh, engaging content for every client, every week, across multiple platforms—without sacrificing quality or exhausting their creative team.

The Math Problem:

• 30+ active clients

• 3-5 videos per client per week

• Multiple platforms (TikTok, Instagram, Facebook)

• = 450+ unique pieces of content monthly

The LazyLines Solution: Workspace-Based Content Systems

Instead of brainstorming from scratch, Ivel Digital revolutionized their workflow using LazyLines' Batch Creation feature:

The Process:

1. Create dedicated workspace for each client in LazyLines

2. Import client website for brand voice and context

3. Use Batch Creation to generate week's worth of scripts instantly

4. Adapt trending patterns to each client's industry

5. Execute and optimize based on performance data

Time Saved: 80% reduction in ideation and scripting time

Client Success Stories

🏗️ Mateco - Industrial Equipment Giant

Profile: Global presence in 16 countries, $32.5M revenue in Hungary alone

Results Using LazyLines:

• 4+ videos exceeding 60K views

• Transformed "boring" industrial content into viral hits

• B2B content that actually engages

• Successfully managed both Meta & Google Ads with content-first approach

Key Strategy: LazyLines identified trending "day in the life" and "satisfying industrial process" patterns, adapting them to showcase Mateco's equipment in action.

🔧 Aluállvány.hu - B2B Equipment Supplier

Profile: Specialized scaffolding and construction equipment supplier

Results:

• 7X ROAS on Meta campaigns

• Multiple 80k+ view videos

• Transformed technical product demos into engaging content

• B2B content that converts

Key Strategy: Used LazyLines to analyze successful DIY and construction content, creating educational yet entertaining videos that resonated with contractors and builders.

📦 KonténerCentrum - Container Rental Company

Profile: Leading container rental service in Hungary

Results:

• 1.4 Million organic reach from single campaign

• 3+ videos over 100K views

• Complete marketing transformation

• From unknown to industry leader on social

Key Strategy: LazyLines helped identify "transformation" and "before/after" viral patterns, showcasing container conversions and creative uses that captured massive organic reach.

The Batch Creation Game-Changer

Traditional Agency Workflow:

• Monday: 3-hour brainstorm session

• Tuesday: Script writing (4-6 hours)

• Wednesday: Client revisions

• Thursday: More revisions

• Friday: Finally ready to shoot

Ivel Digital's LazyLines Workflow:

• Monday Morning (30 minutes total):

  • Open client workspace

  • Review trending patterns

  • Generate 5-7 scripts via Batch Creation

  • Select best options

  • Ready to produce

Result: What took 20+ hours now takes 30 minutes per client.

The Multiplier Effect

By using LazyLines across all clients, Ivel Digital achieved:

Efficiency Gains:

• 80% reduction in content planning time

• 3X more content produced per team member

• Zero creative burnout - team focuses on execution, not ideation

• Consistent quality across all accounts

Business Impact:

• Scaled from 10 to 30+ clients without adding creative staff

• Increased average client retention by 40%

• Added TikTok services to existing clients

• Positioned as "the agency that gets viral results"

The Secret: One Tool, Multiple Workspaces

"We don't see LazyLines as a tool—we see it as our creative department. Each client gets their own workspace where LazyLines learns their brand, their industry, and their voice. The Batch Creation feature means we're never starting from zero."

— Ivel Digital Team

How They Structure It:

Per Client Workspace Contains:

• Client website integration

• Brand voice parameters

• Industry-specific viral patterns

• Performance history

• Competitor analysis

Weekly Process:

1. Monday: Batch create week's scripts (30 min)

2. Tuesday-Thursday: Production

3. Friday: Schedule and publish

4. Repeat with guaranteed fresh content

Why B2B Companies Are Going Viral

Ivel Digital cracked the code on making "boring" industries interesting:

Traditional B2B Content:

• Product specifications

• Corporate announcements

• Trade show recaps

• CEO messages

LazyLines-Powered B2B Content:

• "Satisfying" industrial processes

• Behind-the-scenes transformations

• Employee day-in-the-life stories

• Problem/solution demonstrations

• "You won't believe what this machine can do"

The ROI That Matters

For Ivel Digital:

• Team Efficiency: 3X productivity per team member

• Client Growth: 200% increase in client base

• Service Expansion: Added TikTok to all retainers

• Pricing Power: Increased rates by 35% due to results

For Their Clients:

• Mateco: Social-first strategy supporting $32.5M revenue

• Aluállvány.hu: 7X ROAS from content-driven campaigns

• KonténerCentrum: 1.4M reach from single campaign

The Bottom Line

Without LazyLines:

• 20+ hours per client per week on content ideation

• Creative team burnout after 10 clients

• Inconsistent viral success

• Limited to "safe" B2C clients

With LazyLines:

• 30 minutes per client per week on content ideation

• 30+ clients with small team

• Predictable viral hits

• B2B clients getting B2C-level engagement

Your Agency's Next Chapter

Ivel Digital proves that agencies don't need huge creative teams to deliver viral results consistently. They need smart systems.

The LazyLines Agency Advantage:

• Unlimited workspaces for client management

• Batch Creation for efficient content planning

• Pattern library updated daily

• White-label ready for client presentations

Stop pitching hours. Start delivering results.