After analyzing 118,584 short-form videos, we've uncovered a crucial insight into why most creators aren't achieving their desired results. The answer lies in understanding the three fundamental categories of content creation.

The Three Types of Content

1. Growth Content

This category attracts new audiences by leveraging current trends, well-known figures, and popular events. It borrows interest from existing topics to expand your reach to the masses.

2. Authority Content

This type educates and nurtures your audience through:

• How-to guides

• Step-by-step tutorials

• Tactical advice

• Educational content

  
  

3. Personal Content

This category helps build authentic connections with your audience by:

• Sharing personal experiences

• Creating unique, non-replicable content

• Building deeper relationships with viewers

• Converting viewers into customers

  
  

Real-World Examples

Here's how each type looks in practice:

• Growth: "STOP using Ozempic, it won't help you lose weight" (leverages a trending topic)

• Authority: "How to lose 40 pounds with 3 simple exercises" (provides educational value)

• Personal: "I lost 40 pounds and I'm depressed. Here's why" (shares personal experience)

  
  

The Surprising Data

Our analysis revealed two critical findings:

1. Creators are producing 13x more Authority content than Growth content

2. Growth content receives 2x more views than Authority content

This misalignment explains why many creators struggle to achieve viral success – they're focusing their efforts on content that naturally attracts fewer views.

Balancing Growth and Authority

You might think, "I don't want to attract random strangers with broad content." However, there's a strategic approach to combine Growth and Authority content effectively:

The Hook Method: Broaden your hook while maintaining focused, valuable content.

Example Topic: Short-form video opportunities for businesses and creators

• Growth Hook: "Alex Hormozi spends $70k monthly on this free strategy"

• Authority Hook: "This one strategy can grow your coaching business"

The Growth hook attracts a wider audience while the content still delivers relevant value to your target viewers.

Strategic Content Planning

Your content strategy should align with your goals:

1. To Go Viral:

   • Focus on creating content around current trends

   • Leverage well-known figures in your niche

   • Comment on relevant events

2. To Build an Audience:

   • Concentrate on providing actionable value

   • Share personal insights

   • Focus on Authority content

3. To Achieve Both:

   • Create a balanced mix of all three content types

   • Use Growth hooks with Authority content

   • Maintain consistent personal sharing

     
     

Making It Easy with LazyLines

Our platform simplifies this process by:

• Categorizing content ideas automatically

• Helping you match content types to your goals

• Providing clear guidance on which type of content to create

By understanding and implementing these insights, you can create content that not only reaches more people but also builds a dedicated audience that truly connects with your message.