After analyzing 118,584 video scripts, we've identified the most successful formulas that drive views and engagement. Let's break down what works and why.

The Top 5 Viral Formulas

Our research revealed these winning formulas (ranked by effectiveness):

1. Secret Value

2. Curiosity Peak

3. Negative Angle

4. Authority Guide

5. Problem-Solving

Secret Value: The Clear Winner

The data shows that the Secret Value formula consistently generates the highest view counts. Here's how it works:

1. Secret Value Hook: Tease exclusive or little-known information

2. Build Up: Emphasize the potential impact of this knowledge

3. Immediate Value: Deliver the promised insight

4. How-to-Apply: Provide actionable implementation steps

   
   

Curiosity Peak: The Popular Choice

The second most effective formula follows this structure:

1. Hook: Attention-grabbing opening question or statement

2. Mind Read: Anticipate viewer thoughts about the topic

3. Twist/Tease: Present unexpected elements or surprising revelations

4. Main Point: Deliver the promised key insight

   
   

The Common Thread

Both top-performing formulas share a crucial element: the curiosity gap. They work by:

• Secret Value: Teasing exclusive information

• Curiosity Peak: Posing intriguing questions or statements

  
  

Usage Statistics

Our analysis revealed interesting adoption rates:

• Secret Value: Used in 5% of videos

• Curiosity Peak: Used in 28% of videos

This suggests an opportunity: while Curiosity Peak is more widely used, Secret Value actually performs better on average. Content creators might benefit from experimenting with both approaches.

Key Takeaway

Despite Curiosity Peak's popularity, Secret Value consistently drives higher viewership. The data suggests that incorporating elements from both formulas could maximize your video's potential reach.

Getting Started

To implement these formulas effectively:

1. Study the structure of each formula

2. Choose the approach that best fits your content

3. Adapt the elements to your unique style and topic

4. Test and measure results

5. Refine based on your audience's response