Let's be real - if you're planning to create Reels, TikToks, or YouTube Shorts in 2025, you need to prepare for some serious changes in the game.

1. People Are Tired of "Just Value"

Every social media guru out there has probably drilled this into your head: provide value, value, value without asking for anything in return.

And yeah, they weren't wrong - but here's the thing: pure value alone isn't going to cut it anymore.

Why? Because literally everyone is doing it.

Think about it: How many creators do you see sitting in front of their camera, rattling off tips and "actionable advice" like robots? It's become so common that viewers are starting to tune it out.

So what's the move here?

It's actually pretty simple:

Add your personality. Be authentically you.

This means:

• Crack jokes (even if they're dad jokes)

• Show snippets of your daily life

• Share your honest thoughts and reactions

• Let your quirks shine through

• Be a real human being, not a talking Wikipedia

When you do this, something magical happens: People start following you for YOU, not just your tips. They remember you as "that hilarious marketing guy" or "the tech girl with the crazy coffee addiction" instead of just another faceless advice-giver.

The bonus? This is exactly why AI won't be able to replace you. You'll build a close-knit audience that connects with your authentic self.

2. Visual Hooks Are the New Game-Changer

By now, everyone's mastered verbal hooks - you know, those catchy phrases you say in the first 3-5 seconds of your video:

• "Stop wasting money on..."

• "You'll never achieve success if you don't..."

• "This changed my entire business..."

But here's the truth: verbal hooks alone have become weak sauce.

That's where visual hooks come in, and they're absolutely crucial.

Visual hooks are what you show on screen in the first 1-3 seconds of your video. Their only job? Make those thumbs stop scrolling.

Some effective visual hooks include:

• Unexpected movements or actions

• Eye-catching transitions

• Surprising imagery

• You doing something totally random

• Text that appears in an interesting way

• Quick cuts between contrasting scenes

  
  

3. The Rise of Minimalist Editing

Remember that hyper-edited style popularized by Alex Hormozi? Yeah, that's so last year.

The trend has completely flipped. Videos that are crushing it now keep things simple and clean.

What's working in 2025:

• Clean, readable captions

• Minimal visual effects

• Strategic, purposeful cuts

• Natural transitions

• Raw, authentic footage

• Simple background music (if any)

The key is to edit with intention. Every cut, every caption should serve one purpose: keeping viewers engaged with your message. No more fancy transitions or effects just for the sake of looking cool.